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Drip sequences and bulk blasts are powerful — and one mis-configured trigger can fire thousands of sends in an afternoon. The Messaging Spend Cap is the per-shop ceiling that stops that from becoming a surprise bill. Sends within your plan tier's included SMS/email allowance are free and don't touch the cap at all; once a shop goes over that allowance, every additional send — including automated reminders, not just drips and blasts — draws against a single monthly overage bucket, confirmed in code ("Every send path — drips, reminders, review requests, blasts, automation ticks, etc. — passes through this central gate"). Default cap is $100/mo of overage per shop. Hit it, new sends pause until you raise the cap in Settings → Payments or the month resets. For shops sending genuinely high volume, BYOC mode lets you bring your own Twilio + Resend credentials and skip the cap entirely — pay your carrier directly.
Settings · Payments
Messaging spend cap · billing period May 1 – May 31
Messaging spend cap
Resets in 8 daysBuilt-in quotas keep your monthly bill predictable. Hit the cap and overages roll up against a hard $100 ceiling — we never let a runaway loop drain your card.
SMS this month
74%1,847/ 2,500 segments
≈ 78 / day
Email this month
85%42,310/ 50,000 emails
≈ 1.7k / day
Overage so far this month
$14.20 / $100.00 cap
At current pace: $32.15 by month end
Bring your own Twilio + Resend
LiveSkip the spend cap entirely — connect your own carrier credentials and pay Twilio + Resend directly. We'll still handle send-rate limits and opt-outs.
What's included
Everything that ships on day one. No feature-gating surprises inside a single plan.
Who it's for
What it replaces
How it works
Every new shop ships with a $100/mo overage cap pre-set. Sends inside your tier's included SMS/email allowance are free; once you're over that allowance, every additional send — automated reminders included — draws against the overage bucket.
Usage bars turn amber near 75% of the cap and red at 100%. There's no push, email, or Slack alert today — you see the status when you open the page.
Once overage hits the cap, further sends — including automated reminders — pause until you raise the cap or the calendar month rolls over. A Volume Pack (+2,500 SMS/$25 or +25,000 emails/$10) extends your included allowance instead of eating into overage.
What this looks like in a shop
Illustrative scenario: a new tech at Sample Shop LLC accidentally wired a welcome drip to fire on every customer record instead of just new ones, well past the shop's included SMS allowance for the month. At roughly 1.5¢/segment overage, the queued batch would have added real cost on top of an already-elevated running spend. The cap stopped new sends once the overage total hit $100 for the month. Mike opened Settings → Payments, saw the cap maxed out with a red status, raised it to $200 for the rest of the month, and fixed the drip's trigger.
Questions
Fits in with
Twilio
Per-segment overage cost computed at read time against the cap
Resend
Per-email overage cost computed at read time against the cap
Explore more
Included with every plan. 9 starter templates (welcome, win-back, post-service review, quote follow-up, more), auto-enrollment on NO_VISIT_DAYS and STATUS_CHANGE triggers, exit-on-reply, per-campaign analytics. No extra fee — sends draw from your shop's existing SMS + email quota, capped at $100/mo by default so a runaway sequence can't bankrupt you.
Built-in segments (everyone, new in 30 days, inactive 90+ days, VIPs, or a single tag), a full recipient preview before you send, and replies that land in your normal inbox — not a separate tool to babysit.
Every customer conversation in one inbox. Auto-reminders run 24/7, but when they reply, a human sees it. MMS, templates, merge fields.
Pick a preset drip sequence — win back lapsed customers, follow up cold leads, or ask for a review after a completed job. Choose your pace, edit the message, turn it on.