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Drip Campaigns are included with every SalesThumb plan for shops who want their nurture sequences to fire themselves. Unlike marketing tools that charge per-message and mark up your messaging cost 4x, drips here cost nothing extra — every send comes out of your shop's existing SMS + email allowance, the same pool that powers your blasts and transactional comms. Auto-enrollment is wired to the triggers shops actually care about: NO_VISIT_DAYS (re-engage anyone past 90/180/365 days) and STATUS_CHANGE (welcome anyone who flips to ACTIVE) — SEGMENT_ADD (catch the VIP upgrade or the warranty-expiring cohort) is coming soon. Every shop gets a $100/mo overage cap by default so a mis-configured sequence can't bleed the messaging budget overnight.
Drip campaigns
Add-on · +$49/mo5 campaigns · 77 active enrollments
Total campaigns
5
Active
3
Active enrollments
77
New customer welcome
ActiveDay 0 SMS + Day 3 email · sets expectations after first job
Trigger
Status change
Steps
3
Active
18
Win-back — 90-day dormant
ActiveTriggers when a customer hasn't visited in 90+ days
Trigger
No-visit days
Steps
3
Active
47
Post-service review request
Active1 day after job COMPLETED · asks for a Google review
Trigger
Status change
Steps
2
Active
12
Quote sent — no response
PausedReminds at +2d, +7d, +14d if quote sits unanswered
Trigger
Status change
Steps
3
Active
0
Annual service reminder
DraftFires on the 1-year mark from last completed install
Trigger
Status change
Steps
2
Active
0
What's included
Everything that ships on day one. No feature-gating surprises inside a single plan.
Who it's for
What it replaces
How it works
9 seeded templates cover the high-leverage moments — new customer welcome, win-back, post-service review request, quote sent (no response), and more. Or build a custom multi-step sequence (per-step channel, delay, and merge-tagged copy).
Pick NO_VISIT_DAYS (re-engagement) or STATUS_CHANGE (onboarding/offboarding moments) — SEGMENT_ADD (cohort-specific flows) is coming soon. Eligible customers enroll automatically as soon as the trigger fires.
Per-campaign analytics track enrolled, in-flight, completed, and replied. The $100/mo spend cap blocks runaway sends if a sequence misfires. Adjust either anytime.
What this looks like in a shop
Illustrative scenario: Sample Shop LLC turns on three starter templates (new customer welcome, win-back (90-day dormant), post-service review request) — auto-enrollment wired to NO_VISIT_DAYS=90 and STATUS_CHANGE=COMPLETED. A month like this might see roughly 40-50 enrollments across the three drips, a handful of replies, and a few booked appointments — actual counts depend on your customer base and lookback window. Messaging cost stays inside the shop's existing SMS allowance; the spend cap is there in case it doesn't.
Questions
Fits in with
Twilio
SMS sending + 10DLC compliance + reply routing
Resend
Email channel with DKIM + SPF auto-config
Inngest
Durable scheduling for every step in every active sequence
Explore more
Built-in segments (everyone, new in 30 days, inactive 90+ days, VIPs, or a single tag), a full recipient preview before you send, and replies that land in your normal inbox — not a separate tool to babysit.
Default $100/mo per-shop cap on messaging OVERAGE — the dollars you'd owe once you exceed your plan's included SMS/email allowance. Hit the cap and new sends (including automated reminders) pause until you raise it or the month rolls over. Raise it any time in Settings → Payments, or escape it entirely by bringing your own Twilio + Resend credentials.
Pick a preset drip sequence — win back lapsed customers, follow up cold leads, or ask for a review after a completed job. Choose your pace, edit the message, turn it on.
Every customer conversation in one inbox. Auto-reminders run 24/7, but when they reply, a human sees it. MMS, templates, merge fields.
Six scheduled nudges per customer over a year — review, warranty, cross-sell, maintenance, win-back, anniversary — with reply intent AI-classified and acted on automatically. Only the cross-sell step's pitch line is AI-written per customer; the other five are editable template copy.