A drop-in lead form for your franchise site.
Most franchise-site lead forms dump into an inbox where they die. SalesThumb's embed is a hosted, branded form (or an iframe you drop on any page) that writes straight into your pipeline: it auto-rates each submission HOT/WARM/COLD by declared investment budget and drops it in at your first pipeline stage with the message logged as an activity, so a rep never has to hand-copy a lead.
The quick version
Lead form: A lead form you drop into your franchise website.
- Hosted, branded lead-intake form (iframe-embeddable)
- Title, theme, and accent-color styling
- Auto-rating (HOT/WARM/COLD) by declared investment budget
A closer look
01
One form, straight into the pipeline
The public form collects name, email, phone, company, territory interest, investment-budget range, referral source, and a free-text message. On submit it creates a new prospect at your pipeline's first stage, auto-rates it HOT/WARM/COLD from the declared budget, and logs the submission as an activity note — no CSV import, no copy-paste from an inbox.
- Name, email, phone, company, territory, budget range, message
- Auto-rated HOT (≥$200k) / WARM (≥$100k) / COLD budget declared
- Logged as a NOTE activity on the new prospect record
Everything it does
The complete list. The plan tag above shows which plans include it.
- Hosted, branded lead-intake form (iframe-embeddable)
- Title, theme, and accent-color styling
- Auto-rating (HOT/WARM/COLD) by declared investment budget
- Submissions land directly in the pipeline — no manual entry
- Configurable field list
Who it's for
Built specifically for…
- Franchise development teams running an inbound program
- Franchisors running paid ads to dedicated LPs
- Brands launching new franchise opportunities
What it replaces
The old way…
- Generic Typeform/JotForm + manual lead routing
- Salesforce Web-to-Lead
- HubSpot forms with custom-property hacks
Setting it up
- 1
Configure the form
Set a title, accent color, and theme, and choose which of the built-in fields to show. Copy the hosted-page link or embed it in an iframe on your franchise site.
- 2
Submissions hit the pipeline
Each submission creates a new prospect at your pipeline's first stage, auto-rated HOT/WARM/COLD from the declared investment budget, with the message logged as an activity.
- 3
A rep works it from there
The prospect shows up in the pipeline like any other — no separate inbox, no CSV import.
What this looks like in a shop
Illustrative scenario: A franchise development team was manually copying inquiries out of a shared inbox into a spreadsheet. Pointing the franchise site's "own a shop" link at their SalesThumb-hosted lead form meant every submission was a real pipeline prospect the moment someone hit Submit — pre-rated by declared budget, with nothing to retype.
Good to know
- Which plan includes lead form?
- It's part of the CRM/Franchise Sales add-on, which you can add to any plan. See the Pricing page for everything in each plan.
- Does the embed work on any site?
- Yes — link to the hosted form directly, or drop it in an iframe on any page (WordPress, Webflow, Squarespace, a custom site).
- Can we customize the form fields?
- You can choose which of the built-in fields (name, email, phone, company, territory, budget, message) show, plus the title, theme, and accent color, from the embed settings page.
- Does it check for duplicate or spam submissions?
- Partly. A submission whose email matches an existing prospect in your org is logged as a note on that prospect instead of creating a duplicate, and the form is rate-limited per IP address and per email. There's no CAPTCHA or content-based spam filter, so a bot using fresh email addresses can still create new prospects.
Pairs well with
Franchise Pipeline
New Lead → Contacted → Discovery Call → FDD Review → Validation → Onboarding. Custom, renamable stages; a weighted forecast; a real territory-conflict flag. Part of the +CRM/Franchise Sales add-on.
Sequences & Dialer
Multi-touch email/SMS/task cadences with day-based spacing. A Twilio power dialer. AI turns the rep's own call notes into structured, disposition-tagged summaries. Part of the +CRM/Franchise Sales add-on.
Validation Calls
Track existing franchisees who take validation calls, book a call with one from the roster at an agreed time, and rate the outcome — a rating of 4-5 auto-advances the prospect's pipeline stage. Part of the +CRM/Franchise Sales add-on.
Playbook & FDD Vault
A 4-step sales playbook with target timelines and live conversion rates. A versioned FDD document library. A real compliance audit log built from actual pipeline activity. Part of the +CRM/Franchise Sales add-on.