The Average Ticket Trend report shows how much you collect per invoice, week by week. Use it to see whether your tickets are growing, flat or sliding.
Where to find it
Click Reports in the sidebar, switch to Detail, and open Retention → Average Ticket Trend. You need permission to view financial reports. The Period pills (or Custom) at the top set the date range. See Finding a report and setting the date range.
What the card shows
The card is titled Average Ticket Trend with the note "Average Ticket per week". It has three numbers at the top:
- Weeks: how many weeks in your range have a row.
- Average Ticket: the total collected in your range divided by the number of invoices, highlighted.
- Peak Average Ticket: your best single week.
Under them is one row per week. Each row shows the date the week starts, a bar sized against your best week, the average ticket in dollars, and a small count such as "7 inv" for the number of invoices paid that week.
If nothing was paid in your range, the card says "No Average Ticket data in range".
How each week is worked out
For each week, SalesThumb takes the completed payments processed that week, subtracts refunds, and divides by the number of different invoices those payments went to.
- A payment counts in the week it was processed, not the week the invoice was created.
- An invoice paid in two installments in two different weeks counts once in each week.
- A week with no completed payments has no row. It doesn't pull the average down.
- Money from a payment that isn't linked to an invoice adds to the week's total but not to the invoice count.
Reading the Average Ticket number
The big number is the total collected across all the weeks in your range, divided by the invoices counted in those weeks. A busy week with forty invoices counts for more than a slow week with two. It is not a plain average of the weekly figures. Use the weekly rows when you want to see what really moved.
Using the trend
- Look for a step up or down after a price change, a new package or a promotion.
- If a week looks low, check how many invoices it had. A handful of invoices can swing a weekly figure a lot.
- To find out why, compare with your service mix and discounts. See Top services and service mix report.
Frequently asked questions
Q: How is the big Average Ticket number worked out?
A: It is the total collected in your date range divided by the number of invoices. Busy weeks count for more than slow ones. It is not a plain average of the weekly figures.
Q: Why is a week missing from the list?
A: A week only gets a row when it has at least one completed payment processed in it. Quiet weeks with no payments are skipped.
Q: Do refunds lower the average ticket?
A: Yes. Each week's dollars are what you collected after refunds, so a refund brings that week's average down.
Q: Why can't I see this report?
A: It needs permission to view financial reports. If your role doesn't have it, the report doesn't appear in the list.