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How good / better / best quote tiers work

The Sales Matrix's per-window Good/Better/Best film picker — setup + presentation best practices.

4 min read

Watch: How to set up Good/Better/Best film choices in the Sales Matrix (0:47)

Good / Better / Best tiering lives in the Sales Matrix, SalesThumb's in-store kiosk presentation flow — not a generic per-service tier config. It's built specifically for window tint, where customers routinely mix tiers per window ("Best on the 4 sides, keep the windshield at 70% VLT, Good on the sunroof").

Why three tiers work

Presenting three options instead of a single price shifts the customer's question from "should I do this?" to "which one do I want?" That reframe is standard sales psychology for service trades — it tends to reduce "let me think about it" walk-offs, though your actual close-rate lift will depend on your market and price ladder. Track your own numbers in Smart Pricing (Sales → Pricing tab, a Growth feature) rather than assuming a fixed number.

Setup

Go to Settings → Sales Matrix → Window Tint tab. Each film row in the pricing grid gets a Tier field — Good, Better, Best, or Custom:

  • Good — your entry film, usually the lowest-VLT-option or base-line-of-films tier.
  • Better — the film you want most customers to land on.
  • Best — your premium film line, priced to anchor the middle tier.

The Sales Matrix uses these tier assignments during the in-store kiosk presentation: the salesperson pulls up the vehicle, taps each window, and picks a tier per window from a popover (None / Good / Better / Best). The kiosk resolves the actual film SKU per window based on that tier and the window's VLT requirements (e.g. windshield strips typically resolve to your 70%-VLT film for legal compliance, regardless of tier).

Best-practice tier copy

  • Don't make the price gaps massive. Tiers priced close together read as "they're all about the same — pick the nice one." Wide gaps invite second-guessing.
  • Lead with what the customer keeps, not the spec. "Lasts years, not seasons" lands better than "5-year warranty" as a line item.
  • Reserve "most popular" for one tier. Flagging it on the Better card nudges selection; flagging every tier defeats the point.

What happens when the customer picks

The Sales Matrix builds the quote from the selected per-window tiers, the salesperson can save it to the customer record, and it flows into the normal quote-acceptance and deposit path from there.

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General product and business information, not legal, tax or financial advice.