Wisconsin market at a glance
| Automotive body, paint, interior, and glass repair (NAICS 81112) | 803 establishments (2022: 808) · 4,286 employees · $229.7 million payroll |
|---|---|
| All automotive repair and maintenance (NAICS 8111) | 3,272 establishments · 17,009 employees |
| Top counties | Milwaukee 77, Waukesha 70, Dane 49, Brown 35, Outagamie 34, Marathon 27, Washington 26, Racine 22, Kenosha 20, Rock 20 |
| Top metro areas (whole-metro counts) | Minneapolis-St. Paul-Bloomington, MN-WI: 469 (all states in the metro); Milwaukee-Waukesha, WI: 187; Madison, WI: 67; Duluth, MN-WI: 57 (all states in the metro); Green Bay, WI: 44; Appleton, WI: 42; Eau Claire, WI: 32; Wausau, WI: 27 |
| Households per establishment | 3,157 (US: 3,143) |
| Population | 5,960,975 |
| Households | 2,535,198 |
| Household vehicles | 4,667,995 (1.84 per household) |
| Median household income | $77,488 |
| Top counties, vehicles (ACS 5-year) | Milwaukee 576,036, Dane 417,024, Waukesha 330,695, Brown 203,717, Outagamie 152,055, Racine 149,227, Winnebago 133,429, Kenosha 130,532, Rock 129,250, Marathon 113,677 |
Source: US Census Bureau: County Business Patterns (CBP) 2023, ACS 2024 1-year; city populations, Vintage 2024. US = 50 states + DC.
Wisconsin window tint rules
Under Wis. Admin. Code Trans 305.32, glass plus inside film must pass at least 50% of visible light on the vent and front side windows (35% on a qualifying medical recommendation) and 35% on the rear side windows and rear window. Officers allow a 3% tolerance, and the films may not be reflective. Windshield film may go only inside, outside the critical area and above the maker's marked line, none without that mark (Trans 305.34).
Summary checked against Wis. Admin. Code Trans 305.32 and 305.34 on 2026-09-28. Verify current statutes before quoting.
Wisconsin PPF shop questions
- How many paint protection film businesses are there in Wisconsin?
- Census has no paint protection film category. Its closest, automotive body, paint, interior, and glass repair (NAICS 81112), counted 803 in Wisconsin in 2023, most in Milwaukee (77), Waukesha (70), Dane (49), Brown (35) and Outagamie (34) (Census County Business Patterns, 2023).
- How many vehicles are there in Wisconsin?
- Wisconsin households had 4,667,995 vehicles available, 1.84 per household (ACS 2024 1-year). By county, the most are in Milwaukee (576,036), Dane (417,024), Waukesha (330,695), Brown (203,717), Outagamie (152,055) (ACS 2020-2024 5-year).
PPF installer software in neighbouring states
Number of auto body, paint, interior and glass shops, CBP 2023.
Wisconsin city pages
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