Wisconsin market at a glance
| Car washes (NAICS 811192) | 261 establishments (2022: 238) · 1,750 employees · $53.1 million payroll |
|---|---|
| All automotive repair and maintenance (NAICS 8111) | 3,272 establishments · 17,009 employees |
| Top counties | Milwaukee 43, Waukesha 28, Dane 25, Brown 17, Outagamie 14, Winnebago 13, St. Croix 10, Racine 7, Marathon 6, Washington 6 |
| Top metro areas (whole-metro counts) | Minneapolis-St. Paul-Bloomington, MN-WI: 156 (all states in the metro); Milwaukee-Waukesha, WI: 82; Madison, WI: 35; Appleton, WI: 19; Green Bay, WI: 19; Oshkosh-Neenah, WI: 13; Duluth, MN-WI: 9 (all states in the metro); Eau Claire, WI: 7 |
| Households per establishment | 9,713 (US: 6,702) |
| Population | 5,960,975 |
| Households | 2,535,198 |
| Household vehicles | 4,667,995 (1.84 per household) |
| Median household income | $77,488 |
| Top counties, vehicles (ACS 5-year) | Milwaukee 576,036, Dane 417,024, Waukesha 330,695, Brown 203,717, Outagamie 152,055, Racine 149,227, Winnebago 133,429, Kenosha 130,532, Rock 129,250, Marathon 113,677 |
Source: US Census Bureau: County Business Patterns (CBP) 2023, ACS 2024 1-year; city populations, Vintage 2024. US = 50 states + DC.
Wisconsin detail shop questions
- How many auto detailing businesses are there in Wisconsin?
- Census has no detailing category. Its closest, car washes (NAICS 811192), counted 261 in Wisconsin in 2023, most in Milwaukee (43), Waukesha (28), Dane (25), Brown (17) and Outagamie (14) (Census County Business Patterns, 2023).
- How many vehicles are there in Wisconsin?
- Wisconsin households had 4,667,995 vehicles available, 1.84 per household (ACS 2024 1-year). By county, the most are in Milwaukee (576,036), Dane (417,024), Waukesha (330,695), Brown (203,717), Outagamie (152,055) (ACS 2020-2024 5-year).
Auto detail shop software in neighbouring states
Number of car washes, CBP 2023.