Pricing Insight looks at every active service in your catalog and tells you, per service, whether to raise the price, reduce it, hold steady, or reposition it — based on how often it actually gets quoted, how often those quotes close, and what your reps are actually charging versus your list price.
What you're looking at
At the top, pick a lookback window — Last 30 days, Last 60 days, Last 90 days, Last 180 days, or Last 12 months. The page defaults to 90 days. Everything below recalculates for whatever window you pick, and the refresh icon next to the selector re-runs the analysis on demand.
When there's data, a summary band shows four numbers: how many active services were analyzed, how many suggestions are actionable, and separate counts of raises vs. reductions.
The table itself is sorted by quote volume — most-quoted services first, not alphabetically. For each service you'll see:
- Quotes — how many quotes included that service in the window, with the number that closed ("won") in parentheses.
- Close rate — closed ÷ quoted. It's colored green at a 50%+ close rate, plain text at 30-49%, and amber below 30%.
- List — your current catalog price.
- Avg charged — what reps actually charged on average, which can differ from list if people are discounting (or up-charging) on the fly.
- Discount % — how often a discount was applied to that service, plus the average discount size. This turns amber once half or more of that service's quotes carried a discount.
- Suggestion — the recommended action plus a one-line reason explaining why.
Reading the suggestion
Suggestions come in five types: Raise price, Reduce price, Hold, Reposition, and Need more data. "Need more data" isn't a judgment call about the service — it's what you get whenever a service had fewer than 5 quotes in the selected window. SalesThumb won't generate a suggestion on that little volume, so if a rarely-quoted service keeps showing "Need more data," switch to a longer lookback (e.g., Last 12 months) rather than assuming there's nothing to say about it.
Reposition suggestions don't come with a one-click fix — there's no Apply button for those, since the fix isn't a simple price change. Read the reason text under the badge to see what's driving the recommendation.
Applying a price change
Only Raise and Reduce suggestions get an Apply button, shown as your current price with an arrow to the suggested price. Clicking it opens a confirmation dialog showing Current vs. New price and the same reasoning from the table. Confirming updates the catalog default price for that service immediately — new quotes will use the new price, but quotes that already exist are not touched or retroactively repriced.
If the update fails, you'll see an inline error in the dialog plus a toast notification, and the dialog stays open so you can retry. On success the dialog closes and the table refreshes to reflect the new list price.
If you have no active services yet, the table tells you to add some in Settings → Services — there's nothing for Pricing Insight to analyze until you do.