Wrap pricing swings more than almost any other service in the aftermarket world. A hood-and-roof partial and a full chrome color-change van can be $7,000 apart, and shops that quote both off the same mental formula either leave money on the table or scare off easy jobs. Here's what the market is actually charging in 2026, broken down by wrap type, vehicle size, material, and finish — plus how to structure the quote so your margin survives contact with a real install.
Partial wraps: $600-$2,800
Partial wraps are priced by coverage, not by the job as a whole, because coverage varies too much to average.
- Roof only: $250-$500. Simple, low-waste, popular on daily drivers.
- Hood only: $350-$650. More contour work than a roof, especially on anything with a scoop or vent.
- Mirrors + door handles + roof (accent package): $600-$1,000. The classic "just enough to look intentional" upsell.
- Racing stripes / rocker panels: $400-$900 depending on length and whether you're wrapping over curves or seams.
- Full commercial decal set (logo, phone number, website on doors and rear): $500-$1,800 depending on print complexity.
Full wraps (color change): by vehicle size
Full color-change pricing on cast vinyl, no printed graphics, tracks vehicle size closely because size drives both material yield and labor hours.
- Compact car (Civic, Corolla, Elantra): $2,500-$3,800
- Mid-size sedan/SUV (Camry, CR-V, RAV4): $3,200-$4,800
- Full-size truck/SUV (F-150, Tahoe, Suburban): $3,800-$5,800
- Van or box truck: $4,500-$7,500+
Commercial fleet wraps: the volume game
Fleet work is usually printed and laminated rather than solid-color cast vinyl, which changes the cost structure — you're paying for print, laminate, and design time on top of install labor.
- Sedan (single-vehicle fleet job): $2,800-$4,000
- Cargo van (Transit, Sprinter, ProMaster): $3,800-$6,200
- Box truck (16-26 ft): $5,500-$9,500
- Semi trailer (full or partial): $4,500-$8,500
Fleets of five or more vehicles typically get 10-20% off per-unit pricing, but hold the line on design fees — a one-time $250-$600 design charge covers the layout, and subsequent identical vehicles just reprint the same file.
Finish premiums: matte, satin, gloss, chrome
Gloss and satin are your baseline. Matte runs 5-10% above gloss because it shows fingerprints and squeegee marks more readily and needs a slower, cleaner install. Chrome and mirror finishes are a different category entirely — expect 50-100% above a standard gloss color change. Chrome vinyl is far less forgiving of stretch, seams telegraph more, and waste rates run higher, so both material and labor cost more per square foot.
Material costs: 3M vs. Avery Dennison vs. KPMF
- 3M 2080 series: roughly $12-20 per linear foot on a 60" roll. Industry standard, broadest color/finish catalog, easiest warranty conversations with customers who've heard of the brand.
- Avery Dennison SW900: roughly $10-17 per linear foot, comparable performance and conformability to the 3M line, often a couple dollars cheaper per roll.
- KPMF K75/K80: roughly $7-14 per linear foot. A common margin play for fleet and budget-tier color changes — solid air-release liner, narrower finish selection than 3M or Avery.
- Specialty/chrome films: sold more often by the square foot, typically $6-10/sq ft, roughly double to triple a standard cast film's per-square-foot cost.
- Printed commercial vinyl + laminate (fleet graphics): $6-$9 per square foot for print and laminate combined, before install labor.
A standard sedan uses roughly 2.5-3.5 rolls with waste; a full-size truck or van can run 4-6.
Labor hours: what a wrap actually takes
- Partial (hood, roof, or accent package): 3-6 hours
- Full wrap, compact car: 14-18 hours
- Full wrap, mid-size/full-size: 20-28 hours
- Van or box truck: 30-45 hours
- Add 15-25% for matte or satin films; add 40-80% for chrome or mirror finishes
These figures include removal of trim, mirrors, and handles, surface prep, install, post-heat, and trim-out — not just "vinyl on paint" time.
How to structure the quote: per-panel vs. flat rate
Per-panel pricing (hood, roof, two doors, front bumper, rear bumper, mirrors, each priced separately) is the right call for partial wraps and any job where the customer is picking and choosing coverage. It's transparent, easy to upsell from, and protects you when scope changes mid-conversation.
Flat-rate, full-vehicle pricing is the right call for full color changes and fleet work. Break the vehicle into panels internally for your own estimating, but quote the customer one number that already bakes in prep contingencies (curb rash, prior PPF or wrap residue, non-factory antenna or badges) rather than nickel-and-diming after the vehicle is on the lift. Fleet contracts should combine flat per-vehicle pricing with a separate, one-time design fee — that split is what makes reprints and vehicle-two-through-ten profitable.
What to do with this today
Pull your last 10 wrap invoices and check them against the ranges above. If your full color-change average is sitting below $3,200 on mid-size vehicles, you're underpriced relative to material and labor cost, not just relative to competitors. Rebuild your estimate sheet with three lines — material (by linear foot, brand-specific), labor hours (by vehicle size, finish-adjusted), and a fixed prep/removal buffer — then quote flat-rate off that sheet instead of off memory. That's the difference between a wrap job that pays for the bay time and one that just breaks even on vinyl.